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Google updates its search algorithm at least once a day, or close to 600 times a year. Business owners like you can use SEO to build your online presence by applying tried and tested techniques for an SEO-friendly website. Getting a good grasp on the significant trends and aspects of SEO can help your website rank on the first page of searches.
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Involving people in brand-building is essential to building your brand’s authenticity. Share content showcasing your brand’s mission and vision. Gather feedback from customers and post it on interactive platforms like Facebook and Twitter.
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Being ADA-compliant means being able to minimize the risk of facing lawsuits, which can set your budget back by thousands of dollars. The fact is, lawsuits from users who have had website inaccessibility issues not only affect big business but small- and medium-sized businesses as well.
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Listing your business in an online directory exposes you to more traffic. This can translate to more customers. A business listing can also work great for your search engine optimization SEO since customers will associate you with trusted websites that link back to your site.
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One way of breaking through and reaching more customers is by utilizing SEO for local businesses, you’ll be able to use the Internet to your advantage. When utilized properly, SEO for small business websites can increase both your website traffic and local traffic, give you an edge over your competition, lead to better conversion rates, and improve your brand recall and the user experience you offer.
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